Selling your documentary film can be an exciting step after all the hard work you’ve put into creating it. Here are some strategies to consider:
Distribution Channels:
Film Festivals: Submit your documentary to relevant film festivals. Winning awards can generate buzz and attract distributors or buyers. Research festivals with a history of showcasing documentaries in your genre.
Documentary Film Distributors: Approach documentary film distributors who specialize in films like yours. Research their past projects and target audience to see if there’s a good fit.
Broadcasters and Streaming Platforms: Contact television networks, cable channels, or streaming platforms (Netflix, Hulu, etc.) They might be interested in licensing your documentary for a specific period.
Online Platforms: Create a presence for your documentary on platforms like Vimeo on Demand or YouTube (with monetization enabled).
Educational Markets: Libraries, schools, and universities might be interested in purchasing your documentary for educational purposes.
Marketing and Promotion:
Create a Website and Social Media Presence: Build a website showcasing your documentary’s trailer, synopsis, and awards. Utilize social media platforms like Facebook, Twitter, and Instagram to connect with potential viewers and generate interest.
Press Releases and Film Reviews: Generate publicity through press releases to film publications, industry blogs, and local media. Positive reviews from critics can significantly boost your film’s reach.
Film Screenings and Q&A Sessions: Organize screenings of your documentary in local theaters, community centers, or online platforms. Host Q&A sessions after screenings to connect with viewers and build a following.
Additional Tips:
High-Quality Packaging: Prepare a professional press kit and screener copy of your documentary for distributors and broadcasters.
Understand Rights and Contracts: Educate yourself on film distribution rights (theatrical, digital, etc.) and negotiate contracts carefully with distributors or buyers. Consider consulting with an entertainment lawyer.
Network and Build Relationships: Connect with other filmmakers, attend industry events, and build relationships with people who can help promote your documentary.
Remember: Selling your documentary may take time and effort. Persistence, a well-developed strategy, and a professional approach will increase your chances of finding the right audience for your film.